Full-spectrum digital marketing audit across 9 research vectors. Adversarial-validated. Every number is real.
Strong SEO foundation, catastrophic performance. Mobile is borderline unusable. Zero security headers.
| Metric | Mobile | Desktop | Target | Status |
|---|---|---|---|---|
| First Contentful Paint | 5.6s | 0.6s | < 1.8s | Fail |
| Largest Contentful Paint | 18.4s | 3.1s | < 2.5s | Critical |
| Total Blocking Time | 3,640ms | 1,550ms | < 200ms | Critical |
| Cumulative Layout Shift | 0.144 | 0.076 | < 0.1 | Warn |
| Speed Index | 8.7s | 1.8s | < 3.4s | Fail |
| Time to Interactive | 34.1s | 6.8s | < 3.8s | Critical |
HTTPS active. Every security header missing.
| Keyword | Position | Volume | CPC | Traffic |
|---|---|---|---|---|
| apollo heating cooling | 2 | 170 | $5.81 | 3.05% |
| ac repair wentzville mo | 2 | 50 | $0.00 | 1.52% |
| apollo heating and cooling | 5 | 2,400 | $6.07 | 43.51% |
| apollo heating | 6 | 1,000 | $4.91 | 18.32% |
| apollo ac | 9 | 210 | $9.72 | 3.81% |
| gas furnace repair saint charles | 3 | 50 | $0.00 | 0.76% |
| ac service wentzville mo | 4 | 40 | $0.00 | 0.76% |
| replace air conditioner saint charles | 5 | 50 | $0.00 | 0.76% |
High-intent, high-CPC keywords where Apollo has zero presence.
| Keyword | Monthly Volume | CPC | Competition |
|---|---|---|---|
| ac repair st louis | 390 | $35.70 | 0.48 |
| heating and cooling st louis | 590 | $28.19 | 0.92 |
| furnace repair st louis | 320 | $27.41 | 0.82 |
| hvac st louis | 720 | $23.87 | 0.72 |
27 real consumer queries tested across 5 AI platforms. Apollo appears but is almost never the first recommendation.
75% appearance rate. Typically 2nd–3rd position.
50% appearance rate. Often listed after competitors.
Only visible on brand-name queries. Missing from generic searches.
Apollo is #3 in the Wentzville/St. Charles corridor, behind two dominant players who outperform in every digital metric.
Prioritized by impact. Adversarial-validated with confidence scores.
Executable within two weeks of takeover. No heavy engineering.
One config change. 7 headers. Immediate trust signal improvement.
Set up, verify, add photos, services, hours, service area. Start review collection.
Enable rich social previews. Every shared link shows a proper card instead of nothing.
HVACBusiness, LocalBusiness, Service, Review schema on homepage and service pages.
Add missing H1s. Tighten titles. Improve meta descriptions on key pages.
Branded, consistent, first batch of posts live. Link from website. Start review funnel.
Website Audit (Google PageSpeed), Social Media Discovery, SEO Analysis (SemRush), Paid Ads Analysis (SemRush), AI Visibility Testing (5 platforms, 27 queries), Market Position Analysis, Reputation Research, Local Market Research, and a 7-stage Business Audit with adversarial synthesis. All ran in parallel.
Every finding passed through a Builder/Critic/Synthesis pipeline. Builder proposes, Critic challenges, Synthesis reconciles. Only claims with documented evidence and confidence scores survive. This eliminates confirmation bias and unsupported recommendations.
Social Presence: 1/10
Zero presence on every major platform. No Google Business Profile detected. Total greenfield.
No social debt to clean up. A takeover builds all profiles from scratch with consistent branding and messaging from day one. Competitors have active profiles with hundreds of reviews. Closing this gap is job one.