A field re-verification of Apollo Heating & Cooling — built from primary sources, adversarially checked, and corrected. This revision supersedes the prior automated report in full.
The prior automated packet failed in both directions — and both failures trace to the same broken tooling.
It scored Social Presence 1/10 and declared “zero presence on every major platform, no Google Business Profile, total greenfield.” False. Apollo runs an active Facebook page, a live Google Business Profile with ~42 reviews, BBB A+, and Angi 5.0.
On the metric that actually drives HVAC leads — Google review volume & rating — Apollo (~42 reviews, 4.0★) is not “#3 behind two players.” It is a small operator with the lowest star-rating in its local peer set, where rivals sit at 4.9★ with hundreds-to-thousands of reviews.
On re-run, three of the marketing tools that fed the original report are returning false negatives: audit_social_media reports “not found” for every platform (including Facebook and Google, which provably exist); research_reputation and research_local return zero results. The “1/10 greenfield” headline is a tooling artifact, not reality — and the defect is not Apollo-specific.
Everything in this revision was re-built from primary sources (the company’s own site, Google Maps place data, BBB, Birdeye JSON-LD, LinkedIn, Yelp) and adversarially verified. PageSpeed & SEMrush figures are retained from our own live tools and labeled as such; anything we could not confirm is marked unverified.
Real, but narrow. One modest active channel plus a Google profile doing the reputation work. Not zero — and not robust.
| Platform | Status | Verified detail | Conf. |
|---|---|---|---|
| Active | facebook.com/apollohvac — 245 likes/followers, “since 1990.” Confirmed via live og:title. | High 96% | |
| Google Business | Live | Real Maps place (CID 0xbb669a29c4a5fbeb, geocodes to 120 Hwy A). ~42 reviews / 4.0★ — see §02. | High 90% |
| Absent | No profile across multiple targeted queries. | Med 75% | |
| Owner only | No company page. Owner Tom Keppler has a personal profile (/in/tomkeppler). The “Apollo Heating and Cooling Inc” company page is the Saint Clair Shores, MI namesake — not them. | Med 80% | |
| YouTube / TikTok / X | Absent | No accounts for the Wentzville entity. | Med 65% |
Net: Facebook (245 followers) + a Google profile that functions as the de-facto reputation hub. No Instagram, no company LinkedIn, no video. Narrow and largely inactive — not the “1/10 nonexistent” the original claimed.
Sentiment is positive in absolute terms — but the 4.0★ Google rating is the lowest in the local peer set (rivals at 4.9–5.0), and review velocity looks low. For HVAC, the Google rating is the lead engine, so this reads as a relative weakness, not the strong asset a first pass implied.
| Source | Value | Conf. |
|---|---|---|
| ~42 reviews · 4.0★ — one aggregator shows 32 @ 4.03; treat count as a 32–42 range, rating 4.0 firm. | Med–Hi | |
| Birdeye | 4.0★ / 43 total = 42 Google + 1 Insider Pages (dated 2005). Verified in raw JSON-LD. | High 97% |
| BBB | A+, Accredited since 8/31/2010. Complaint history not retrievable (bot-walled). | High 90% |
| Angi | 5.0 overall (review count unverified). | Med 80% |
| BestProsInTown | 27 reviews / 13 photos — newest June 2020. | High 90% |
| Yelp | Listing exists; rating + count unverified (JS-walled). | Med |
The original packet left this section unquantified. Here it is. On review footprint and star rating, Apollo sits in the small-operator tier — comparable to Wooding (43 reviews), an order of magnitude behind the metro leaders, and lowest-rated of the set.
| Company | Reviews | Rating | Read |
|---|---|---|---|
| Jerry Kelly St. Peters | 7,275 | 4.9★ | Dominant. HVAC + electrical + plumbing; vast digital footprint. |
| AAA Home Services serves Wentzville | 8,000+ | 4.9★ | Largest metro player by review volume. |
| Air Comfort Service Hazelwood, est. 1969 | “hundreds” | A+ | Large, multi-channel; BBB A+. |
| Johnson Heating & Cooling Wentzville · Trane | ~791 | ~4.8★ | Local Trane dealer. |
| Hoff Heating & A/C O’Fallon | Yelp 22 | 4.9★ | Mid-size local (Angi 4.9). |
| Wooding Heating & Cooling Wentzville | 43 | 5.0★ | Small — Apollo’s true peer tier. |
| Apollo TARGET · Wentzville | ~42 | 4.0★ | Small operator — lowest rating in the set. |
The original “D” holds up. Genuine technical debt, with two real offsets. Live PageSpeed — retained from our tools.
No Open-Graph/Twitter tags, no H1s. Offsets: strong on-page SEO & accessibility, and a working HouseCall Pro booking portal already integrated — a real plus legacy HVAC sites usually lack.
Apollo surfaces in AI answers but is routinely out-surfaced by larger metro players. The metric is non-deterministic — our re-run scored 4.6 vs the report’s 5.9. Use a 4.5–6 range; don’t quote a hard number in the room.
| Sev. | Original claim | Verified reality |
|---|---|---|
| Crit | “No Google Business Profile detected.” | Live GBP, ~42 reviews / 4.0★. |
| Crit | “Zero presence on every platform / Social 1/10.” | Active FB (245), Google, BBB A+, Angi 5.0. |
| Crit | “Total greenfield.” | 35-yr, 2nd-gen, A+, Carrier-authorized incumbent. |
| Crit | Trusted audit_social_media / research_reputation / research_local. | All three confirmed broken (systemic false negatives). |
| High | Apollo is “#3 behind two players.” | Small-tier on reviews; gap is wider; 4.0★ lowest in peer set. |
| Med | SEO traffic figures. | Inflated by other-company brand terms. |
| Low | AI Visibility “5.9/10.” | Non-deterministic; ~4.5–6 range. |